INTERNET MARKETING TRAINING

Can You Handle The Truth?

I swore I wouldn’t publish one of those cliche “New Years Resolution” posts - so hopefully this is received without the usual disregard that we all have towards “resolutions”…

(I’m sure most of us have an old treadmill or an “Ab-Master 3000″ or whatever rotting away in the basement as a result of a well-intended resolution at some point. Ha!)

So I’m going to be pretty honest and direct in this post.

And it’s probably going to offend a lot of people. But hopefully the end result is that, for a small few, reading this is what will make all the difference.

There’s been a lot of people now who have gone full-time as a result of hard work and perseverance. The real reason these folks have gone full-time is because of THEM.

(They actually tried, and treated this like a business – and not just an “opportunity”…)

But there’s many more who buy stuff for whatever reason, and instead of genuinely applying it to their business – they literally find every possible excuse why they shouldn’t try.

And as a teacher… quite frankly it’s really disappointing to see…

On the good side, usually once a week or so I’ll get an email from someone who tells me about a success they’ve had with “my” strategies - and my favorite emails (and blog comments) are from people who’ve followed my stuff, and then realized that it really was “that simple” all along. That there’s no “secret” – it was just a matter of clearly understanding what to do.

(Hell – there’s even a small group of customers/students that are now way outperforming me at my own game. Which is sort of a kick in the pants and a compliment simultaneously).

But for every email I get like that, I get probably TEN like this…

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“Hi Bob,

It’s been 3 weeks now and I’m STILL not making any money with my 3-page site with terrible content that I’ve spent 5 minutes on and built 1 link for!

I really needed to make $20,000 by next weekend so I could pay off all my unsecured consumer debt and that really expensive seminar I just attended.

What a scam. I want a refund!

(So I can buy even more marketing courses from some other guy and refund those, too!)

Sincerely,

Mr. Delusional”

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(Yes, I added a slight trace of sarcasm added for “effect” – but that’s the underlying reality of the situation in almost every case.)

Now I know that there’s two sides of the fence. As marketers, we’re responsible for making accurate claims and painting a fair picture of what our products actually “do”. I’ve always tried to be accurate and avoid hype with my stuff in this industry, and it’s something that I continue to try and perfect.

(It’s a bit of a tightrope act – because your stuff won’t sell unless you make it exciting and show the “numbers”, and you have to balance that with being realistic…)

Anyway – what I’ve come to realize is that there truly are two different “camps” of people in this industry:

1. Business Builders

2. Opportunity Seekers

And the opportunity-seekers outnumber the business-builders 10 to 1. Or at least that’s how it seems.

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Opportunity Seeker: Someone who wants the “thrill” of success, but (deep down) isn’t ready – or willing – to work for it. They prefer “magic bullets” to business models, and would rather be entertained than actually instructed.

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These are the people that truly can’t be helped until they’re ready to take responsibility for their own actions and do whatever is necessary to accomplish their goals.

No amount of “coaching”, courses or anything else will work – because THEY won’t work! It’s that simple. They waste others’ time, their own time and they’re an energy drain.

And for that reason… today I hope you can handle the truth

If you fit the profile of an “opportunity seeker” as described above – and if you’re not willing to take things seriously and actually follow-through on what you start, then please do both of us a favor and unsubscribe.

Seriously – please get off my lists if you’re just here to waste your own time and mine.

Because from this point forward, I only want to invest my time, money and energy into people that have the will to act. People that realize that there will be inevitable challenges and trial/error along the way, but who are willing to persevere that because they know what their goals are.

(Instead of finding someone or something to blame – resting on the temporary “comfort” of an excuse).

You can do phenomenally well in this business.

I can’t believe how much harder it is to run a “real” business in the “real” world when you compare it to something like affiliate marketing, ebook publishing and so on. Hell, I almost spend as much time dealing with the endless bullshit from my 3 revenue properties as I do running my internet “empire” with hundreds of active sites!

And I (maybe) clear about a grand or so each month in positive cash-flow from my properties. (Yeah, I know it’s more about the equity – but still…)

Think about how much harder it is to start even something like a little sandwich deli than it is to start building a serious empire online.

You’ve gotta deal with employees, food inventory, expensive leases, insurance, endless paperwork & government interference, advertising, banking & financing – and you probably won’t clear a profit for at least a year! And even when you do start making money…

…how much could you possibly take home for yourself?

Compare that to building even THREE authority affiliate sites in one year and actually putting in 8 hours a day of link-building, JV’s, etc.

It’s a joke. You can hardly even compare the two. And you’d be profitable almost right off the bat (and likely at the 6-figure mark by the end of the year).

Which, by the way, is why most people who do well with IM are often ex-traditional business owners. It’s a breeze for them once they get the fundamentals. And there ain’t no secret method they’re using, either.

It’s called GETTING STUFF DONE. Even if you don’t know “how”. Learn. Use Google. Use your HEAD. Think. TRY.

You’ll be amazed at how fast things start to turn around for you when you simply accept the fact that the only “hard” part of this business is getting down to work and making progress. (Yes, there’s initial learning curve in terms of marketing, but most opportunity-seekers literally know TOO much… and it’s time to start actually using what they know.)

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So this is it, folks.

This is the truth.

Are you ready to actually build your business – creating a life for yourself and your family that’s full of options and with far less limitations?

Or are you content being armed with an excuse for every occasion… but where the only thing you have to show for yourself is and endless saga of “victimhood” (with an ever-dwindling audience)…

The choice is yours.

But please realize that I only have time for those who take this – and themselves – seriously.

Here’s to one hell of a new year in 2010.

Let’s make the most of it. And let’s be grateful for the things we take for granted…

Cheers,

Crazy Bob

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